March of the Titans - A.P.C Redchurch st.

With news of a whole host of premium brands on their way it's a little unsurprising to see A.P.C rock up on our door step on Redchurch Street. What is surprising is how quietly they have gone about it. The unassuming little store has some lovely details in ply but it does kind of feel like a temporary store (which we were assured it wasn't). Sceptics among you might view this light touch as a quick and inexpensive way of muscling in on the growing (mainstream) credibility of the area. Although, maybe this represent's the evolution of the 'pop-up' shop - an inexpensive and semi permanent fit out. I'll leave it to Davidoff to come up with a catchy new name for it. In the mean time, where's my credit card...?

Thanks for the pix.