Wednesday 10 July 2013

Sexy Fresh: Playboy rebrand for a younger audience.



















Playboy is working to re-assert itself into American youth culture through a series of creative initiatives, the first of which being Playboy Marfa, a roadside attraction by Richard Phillips in Texas. The brand will commission a series of art projects to reintroduce the company to a younger audience.

Interesting to see how the right choice of location gives a sense of authenticity to the installation. 

via

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